Approach


	PR companies often claim they are “results driven”. But such a claim is a little like being told by a doctor that the objective is to make you better. It may be true, but it’s also something you’d rather taken for granted. The key question is: how? With PR companies, a focus on results should go without saying. More importantly, you want to know how results will be defined and achieved. At Omicron, our approach to getting results centres on the following major areas.

	Putting imagination to work Generating a signal in the extremely noisy editorial environment isn’t always easy. Of course, if you’ve just invented tartan paint, you won’t find it hard to grab a few headlines, but more run-of-the-mill events may need a little more imagination. We’ve got that imagination. We know how to make the most of developments within your company, from product upgrades to major contract wins. More...




		Teasing out stories Companies are sometimes so close to their own business, they don’t always recognise when they’ve done something newsworthy; it simply seems a routine development. With Omicron there’s no hiding place for stories - we’re experts at sniffing them out, catching them and putting them where they belong – in the press. More...


	Understanding the press You’d think this would be self-evident for a PR company. But you’d be surprised at how many lose opportunities through inexperience, over-enthusiasm or just downright poor practice. At Omicron, we know precisely how, when and what to pitch to generate interest and secure editorial coverage. More...

		Dialogue with you Through regular informal and formal feedback procedures we keep you abreast of exactly what’s going on. We encourage regular meetings to discuss internal developments and we’re always available for advice or discussion on all press issues. More...


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