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Effective marketing depends on effective communications. And effective communications depends on choosing the right words. In other words, good copy.
But good copy depends on more than just words. Tone, too, is important. Get this wrong, and you get everything wrong. Powerful, persuasive copy is a subtle balance of form and content.
Striking this balance is not always easy. But we have two decades of experience in doing so, for companies of all types and sizes, across the full spectrum of marcom areas. Whether you need to turn sales messages into sharp, hard-hitting copy, or want to turn your thoughts into a reasoned, structured opinion piece, you’ll find we have experience to deliver.
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Advertising
One of the purest, and most challenging, forms of copywriting, good advertising copy demands genuinely creative thinking. From high-level conceptual theming to supporting copy, we can work with you or your agency to produce a campaign which meets your brief perfectly
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Newsletters
With newsletters, the copywriting part is easy peasy. A walk in the park. It’s the information gathering phase which presents the real challenge. If you can provide the information, you won’t find anyone more experienced than us when it comes to turning it into copy. And if you want us to provide the research phase, too, that’s fine - we’ll handle it with professionalism and efficiency.
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Sales collateral
It’s often relegated to the bottom of the creativity league, but it shouldn’t be. Engaging, well-presented - and well-written - product collateral can play a real role in the sales process. Our copy skills can help you produce effective support collateral.
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Articles
They demand more than writing skills - they demand research and interviewing skills, too. Don’t worry, we’re experienced at both. Whether it’s a case study or a viewpoint piece, we know how to collect raw information and turn it into coherent articles, from hundreds to thousands of words.
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Corporate brochures
Making corporate documentation stand out from the ordinary is partly a graphic design issue. But only partly: copy plays an important role, too. We’ve provided literally hundreds of companies with copy which brings the best out of the design concept.
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Websites
It's not only people who read websites - search engines and other bots do, too. So you have to have to write in a way which makes sense to everyone. And every thing.
It’s easy when you know how.
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Technology
Good copywriters are rare enough; copywriters who can deliver good technical copy are even rarer. But they exist. And we claim to count among them.
On topics ranging from IC design to industrial nozzles, you’ll find we grasp the issues quickly and effectively, delivering clean, accurate copy, perfectly suited to your needs - whether is a press release or a website.
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Press releases
If you want editors to bin your press releases at first sight, you can use no better technique than to fill them with unsupported hyperbole, liberally garnished with corporate ego. Oh, and leave the market benefits to the end (or forget them altogether).
Sound ridiculous? Well, it should be. But it happens. Often.
We can show you how to draft PRs which maximise their chance of pickup.
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Direct marketing
Sharp, benefit-led copy is essential for effective direct marketing. We know how to deliver copy which identifies with your target market, and helps to maximise your response figures.
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e-marketing
It might seem the same, but it’s subtly different. Writing for e-media needs to take account of different reading techniques (scanning) but without sacrificing key communication points. Don’t worry - we know the drill.
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