We won’t know your technology as well as you, of course. Or we shouldn’t. But then, it’s not necessary: a code-level understanding of your software, for example, or the ability to design an ASIC, is unlikely to be much help in delivering high PR, or other marcom, performance. In fact, it could be counterproductive – it’s possible to be too close to a business to see the broader picture.

On the other hand, some familiarity with the terminology and principles of your technology is important. A consultancy without enough knowledge of your business to catalyse its own skills is unlikely to prove effective; unable to add value or operate with the independence and efficiency you should expect. Here’s a few ways our own track record in technology will help us work together to produce optimum results from your investment.

As long as it is wide

With experience of technology sectors which is both long and wide, we know what’s likely to work and what isn’t. Whether we’re working with you in a PR or other role, we have the understanding of the market dynamics in these sectors crucial to planning and imp- lementing effective strategies.

Less work for you, not more

When it comes to the operational side, the last thing you want is to be constantly re-drafting work, or forever tutoring your consultancy. But it can happen. With Omicron, though, it won’t. We’re not saying you’ll never have to make a correction, or occasionally guide us in the subtleties of your business...but it won’t be often.

Up and running fast

We may not be familiar with your specific technology or market at the outset. But our background is such that we’ll get up to speed very quickly, providing strategic input within an extremely short time. And shortly after that, we’ll be fully operational, working towards defined and agreed objectives effectively and efficiently.

Effective communications

Being able to talk your own language doesn’t just mean we can communicate with you better; interpret your own needs more effectively. It means we can communicate with the press more effectively, too; pitch ideas more cogently, add the creativity and imagination they’re looking for. It also means we can, when appropriate, talk to your colleagues, customers, business partners and suppliers, giving us the autonomy and flexibility we need to work at optimum performance levels.

asic design . cabling systems . cctv . display technology . document management . electronic connectivity systems . electronic design automation . factory automation . financial technology . instrumentation . logistics . mathematical modelling . meteorology . network management . retail solutions . robotics . seismic acquisition . smartcards . voice recognition